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Innovation in Emerging Markets
Roberto Bernardes
Felipe Borini
, ,
Rafael Pereira
2018, Senac, 368 pages
In this work, the theme of innovation in emerging countries is analyzed from two perspectives: considering the classic models of business innovation and those created in developing countries. By exposing models that overcome the scarcity of resources, oriented to the solution of local problems, based on strategies that minimize the environmental impact, or boosting the creation of products and services accessible to the population, this publication is relevant and current. Committed to sustainable development and entrepreneurship, Senac São Paulo hopes with this book to broaden the discussion regarding innovation and the development of the economy of emerging countries, enabling new business and socioeconomic transformations in these places. Original title: Inovação em Mercados Emergentes Published in portuguese
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