Applying a behavioural and operational diagnostic typology of competitive intelligence practice: empirical evidence from the SME sector in Turkey
Sheila Wright
, , Alistair Duffy
2012, Journal of Strategic Marketing, 20(1), pp.19-33
Résumé
This paper reports on an empirical study conducted within the SME sector in the city of Istanbul, Turkey. The findings from this study enabled the creation of a behavioural and operational typology of competitive intelligence practice, one developed from the work of S. Wright, D.W. Pickton and J. Callow (2002. Competitive intelligence in UK firms: A typology. Marketing Intelligence & Planning, 20, 349–360). Using responses to questions which indicated a type of behaviour or operational stance towards the various strands of CI practice under review it has been possible to identify areas where improvements could be made to reach an ideal situation which could garner significant competitive advantage for the SMEs surveyed.