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Strategic Foresight, Systemic Strategy, Ecosystem Innovation, Scenario Planning

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Jonas HOFFMANN

Professeur associé

Académie : Innovation

Centre de recherche : SKEMA Centre for Global Risks

Localisation : SOPHIA

email : jonas.hoffmann@skema.edu

Publications

Carrière

Articles académiques revus

STANKEVICIUTE, R. et HOFFMANN, J. (2020). The impact of brand extension on the parent luxury fashion brand: The cases of Giorgio Armani, Calvin Klein and Jimmy Choo. A retrospective commentary. Journal of Global Fashion Marketing, 11(1), pp. 90-97.

HOFFMANN, J., RAMIREZ, R. et LECAMP, L. (2018). Right on time - Socioecological strategy and implications on turbulence in the Swiss watchmaking field. Technological Forecasting and Social Change, 137, pp. 101-117.

RAMIREZ, R., CHURCHHOUSE, S., PALERMO, A. et HOFFMANN, J. (2017). Using Scenario Planning to Reshape Strategy. MIT Sloan Management Review, 58(4), pp. 31-37.

ROUBELAT, F., BRASSETT, J., MCALLUM, M., HOFFMANN, J. et KERA, D. (2015). Probing ephemeral futures: Scenarios as fashion design. Futures, 74, pp. 27-36.

HOFFMANN, J. et COSTE-MANIÈRE, I. (2014). Luxury Industry: The New Normal. The European Financial Review.

SEMPELS, C. et HOFFMANN, J. (2014). Sustainable Innovation Strategy. Strategy Magazine, 20, pp. 10-14.

HALVORSEN, K., HOFFMANN, J., COSTE-MANIÈRE, I. et STANKEVICIUTE, R. (2013). Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway. Journal of Global Fashion Marketing, 4(3), pp. 211-224.

MAILLE, V. et HOFFMANN, J. (2013). Compliance with veterinary prescriptions: the role of physical and social risk revisited. Journal of Business Research, 66(1), pp. 141-144.

SEMPELS, C. et HOFFMANN, J. (2013). Sustainable Business Model Innovation to Create Value in a World of Finite Resources. European Business Review.

ROLLET, M., HOFFMANN, J., COSTE-MANIÈRE, I. et PANCHOUT, K. (2013). The concept of creative collaboration applied to the fashion industry. Journal of Global Fashion Marketing, 4(1), pp. 57-66.

HOFFMANN, J. et COSTE-MANIÈRE, I. (2013). Which Global Luxury Trends for the Coming Years? The World Financial Review, pp. 57-59.

STOREMARK, K. et HOFFMANN, J. (2012). A case study on the business model of Chloé. Journal of Global Fashion Marketing, 3(1), pp. 34-41.

HOFFMANN, J. et VIAN, D. (2011). Quoi de neuf sur l'effectuation? Décisions Marketing, 63(87), pp. 85-88.

HOFFMANN, J. et LAGUERRE, C. (2011). Skoda: the fourth way? Business Management Chronicles, 15, pp. 20-22.

VU, P.H. et HOFFMANN, J. (2011). Using online survey in Vietnam: an exploratory study. International Journal of Market Research, 53(1), pp. 41-62.

HOFFMANN, J., ROEHRICH, G. et MATHIEU, J.P. (2010). Emotions and technological innovation adoption intention. International Journal of Design and Innovation Research, 5, pp. 47-65.

STANKEVICIUTE, R. et HOFFMANN, J. (2010). The Impact of Brand Extension on the Parent Luxury Fashion Brand: The Cases of Giorgio Armani, Calvin Klein and Jimmy Choo. Journal of Global Fashion Marketing, 1(2), pp. 119-128.

HOFFMANN, J., MATHIEU, J.P., ROEHRICH, G. et VALETTE-FLORENCE, P. (2007). Le processus de développement de nouveaux produits : une collaboration risquée entre marketing et design. Marketing and Communication, 7(3), pp. 104-115.

SINGH, N., FASSOT, G., CHAO, M.C.H. et HOFFMANN, J. (2006). Understanding international web site usage: A cross-national study of German, Brazilian and Taiwanese online consumers. International Marketing Review, 23(1), pp. 83-97.

LARAN, J., HOFFMANN, J. et ALMEIDA, S. (2004). Desejos dos Consumidores: Um Olhar sobre os Determinantes da Satisfaçà£o. RAUSP Management Journal, 39(1), pp. 42-52.

Ouvrages et édition d’ouvrages

HOFFMANN, J. et LECAMP, L. (2015). Independent Luxury : The four innovation strategies to endure in the consolidation jungle. Londres: Palgrave Macmillan, 252 pages.

PIZELLE, P., HOFFMANN, J., AUBOUY, M. et VERCHERE, C. [Eds] (2014). Innover par les Usages: I(nnovation) = [T(echno) + H(umain)2] x M(éthodes). INNOVATION, 299 pages.

SEMPELS, C. et HOFFMANN, J. (2013). Sustainable Innovation Strategy: creating value in a world of finite resources. Palgrave Macmillan, 272 pages.

HOFFMANN, J. et COSTE-MANIÈRE, I. (2012). Global Luxury Trends: Innovative Strategies for Emerging Markets. Palgrave Macmillan, 275 pages.

SEMPELS, C. et HOFFMANN, J. (2012). Les business models du futur : Créer de la valeur dans un monde aux ressources limitées. Pearson, 224 pages.

HOFFMANN, J. et COSTE-MANIÈRE, I. (2011). Luxury Strategy in Action. Palgrave Macmillan, 205 pages.

Chapitres d’ouvrage

HOFFMANN, J. (2021). Systemic Luxury Strategy. Dans: Pierre-Yves Donzé, Véronique Pouillard, and Joanne Roberts eds. Oxford Handbook of Luxury Business. 1st ed. Oxford University Press.

VERCHERE, C., PIZELLE, P. et HOFFMANN, J. (2014). Evaluer un concept avec la méthode Cautic. Dans: Pascal Pizelle, Jonas Hoffmann, Miguel Aubouy, Céline Verchere eds. Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). 1st ed. Grenoble: Éditions d'Innovation.

PIZELLE, P., HOFFMANN, J., AUBOUY, M. et VERCHERE, C. (2014). Introduction. Dans: Pascal Pizelle, Jonas Hoffmann, Miguel Aubouy, Céline Verchere eds. Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). 1st ed. Grenoble: Éditions d'Innovation.

PIZELLE, P. et HOFFMANN, J. (2014). La construction d'un modèle d'affaires orienté usages. Dans: Pascal Pizelle, Jonas Hoffmann, Miguel Aubouy, Céline Verchere eds. Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). 1st ed. Grenoble: Éditions d'Innovation, pp. 143-158.

PIZELLE, P. et HOFFMANN, J. (2014). Le concept "orienté usages". Dans: Pascal Pizelle, Jonas Hoffmann, Miguel Aubouy, Céline Verchere eds. Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). 1st ed. Grenoble: Éditions d'Innovation, pp. 29-37.

HOFFMANN, J. (2014). Novel Luxury: Made in Brazil. Dans: Atwal, G., Bryson, D. eds. Luxury Brands in Emerging Markets. 1st ed. London: Palgrave Macmillan, pp. 17-25.

VERCHERE, C. et HOFFMANN, J. (2014). Open Innovation et approche par les usages: Quelle proximité? Dans: Pascal Pizelle, Jonas Hoffmann, Miguel Aubouy, Céline Verchere eds. Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). 1st ed. Grenoble: Éditions d'Innovation, pp. 245-251.

PIZELLE, P., HOFFMANN, J., AUBOUY, M. et VERCHERE, C. (2014). Postface : innover aujourd'hui et demain. Dans: Pascal Pizelle, Jonas Hoffmann, Miguel Aubouy, Céline Verchere eds. Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). 1st ed. Grenoble: Éditions d'Innovation, pp. 289-291.

HOFFMANN, J. et PIZELLE, P. (2014). Validation de l'acceptabilité enrichie par les méthodes Kano et Trade-Off. Dans: Pascal Pizelle, Jonas Hoffmann, Miguel Aubouy, Céline Verchere eds. Innover par les Usages: i(nnovation) = [t(echno) + h(umain)2] x m(éthodes). 1st ed. Grenoble: Éditions d'Innovation, pp. 161-175.

HOFFMANN, J. et COSTE-MANIÈRE, I. (2013). Introduction. Dans: Hoffmann, J., Coste-Manière, I. eds. Global Luxury Trends: Innovative Strategies for Emerging Markets. 1st ed. Palgrave Macmillan, pp. 1-5.

HOFFMANN, J. et COSTE-MANIÈRE, I. (2013). Introduction. Dans: Hoffmann, J., Coste-Manière, I. eds. Global Luxury Trends. 1st ed. Londres: Palgrave Macmillan, pp. 1-5.

HOFFMANN, J. (2013). Luxo Brasil and Osklen's New Luxury. Dans: Hoffmann, J., Coste-Manière, I. eds. Global Luxury Trends: Innovative Strategies for Emerging Markets. 1st ed. Palgrave Macmillan, pp. 37-50.

HOFFMANN, J. (2013). On Luxury Strategizing. Dans: Hoffmann, J., Coste-Manière, I. eds. Global Luxury Trends: Innovative Strategies for Emerging Markets. 1st ed. Palgrave Macmillan, pp. 6-22.

HOFFMANN, J. et HOFFMANN, B. (2013). Paths for the Emergence of Global Chinese Luxury brands. Dans: Hoffmann, J., Coste-Manière, I. eds. Global Luxury Trends: Innovative Strategies for Emerging Markets. 1st ed. Palgrave Macmillan, pp. 23-36.

SEMPELS, C., FELIX, M. et HOFFMANN, J. (2012). Integrating knowledge from the customers through Co-Creation at Pas-de-Calais Habitat. Dans: Ludovic Dibiaggio, Pierre Xavier Meschi eds. Management in a Knowledge Economy. 1st ed. Pearson Education.

HOFFMANN, J. et HOFFMANN, B. (2012). The PIER framework of Luxury Innovation. Dans: Hoffmann, J., Coste-Manière, I. eds. Luxury Strategy in Action. 1st ed. Palgrave Macmillan, pp. 57-73.

VIAN, D. et HOFFMANN, J. (2010). La rationalité et le système d'information que mobilise l'entrepreneur innovateur. Dans: Dibiaggio Ludovic et Meschi Pierre-Xavier (ed.). Le Management dans l'Economie de la Connaissance. 1st ed. Pearson, pp. 205-223.

FELIX, M., HOFFMANN, J. et SEMPELS, C. (2010). Le Marketing dans l'Economie de la Connaissance: apports et implications de la logique "service-dominant" axée sur la co-création de valeur. Dans: Ludovic Dibiaggio, Pierre Xavier Meschi eds. Le management dans l'économie de la connaissance. 1st ed. Pearson.

ROEHRICH, G., HOFFMANN, J. et VALETTE-FLORENCE, P. (2007). Design et marketing du nouveau produit. Dans: Mathieu, Jean-Pierre eds. L'essentiel du design. 1st ed. L'Harmattan, pp. 104-115.

Articles professionnels

HOFFMANN, J. (2012). Made in China Luxury Brands. Market Management, pp. 26-31.

SEMPELS, C. et HOFFMANN, J. (2012). Stratégie, Marketing et développement durable. Marketing Grandes Ecoles.

STANKEVICIUTE, R. et HOFFMANN, J. (2011). The Slippery Slope of Expansion - Look to the luxury sector to understand how brand extensions affect parent brands. Market Management, pp. 26-32.

EYMÉ, D., HOFFMANN, J. et COSTE-MANIÈRE, I. (2010). Comment augmenter le ROI de votre budget communication par l'affiliation et le Search Marketing. Expansion Management Review, pp. 32-36.

HOFFMANN, J., COSTE-MANIÈRE, I. et MAKI, I. (2010). Le marché chinois en pleine explosion. Expression Cosmétique, pp. 18-19.

VIAN, D. et HOFFMANN, J. (2010). Stratégie de l'innovation : une perspective systémique. Expansion Management Review, pp. 99-107.

Actes d’une conférence

HOFFMANN, J. (2022). International Collaboration for a Sustainable Future. Faculty and Student Reflections from a Virtual Polytechnic Classroom., 1, pp. 31-40.

HOFFMANN, J. et LECAMP, L. (2017). Field Level Strategizing in Turbulence: The Case of Swiss Watchmaking.

HOFFMANN, J. et LECAMP, L. (2017). Socioecological strategy, field theory, SD Logic and Turbulence in the Swiss Watchmaking Field.

HOFFMANN, J. et LECAMP, L. (2015). Innovation Strategies of Independent Luxury Brands.

MOUSSAIEF, B.P., DRORI, G.S. et HOFFMANN, J. (2015). The branding of Jerusalem: The layered space of institutional logics at a heritage site.

HOFFMANN, J. (2015). Using scenarios to explore temporalities in fashion.

HOFFMANN, J. (2014). Made in Brasil Luxury: Opportunities and Challenges.

HOFFMANN, J. (2012). Service value co-creation, power and organizational field dynamics.

SEMPELS, C. et HOFFMANN, J. (2012). Shaping mobility: an institutional perspective on service innovation.

FELIX, M., HOFFMANN, J. et SEMPELS, C. (2011). Integrating tacit knowledge through value co-creation: the case of Pas-de-Calais Habitat.

SEMPELS, C. et HOFFMANN, J. (2011). The role of value constellation innovation to develop sustainable service systems.

HOFFMANN, J. (2010). Co-track chair: International supply chain management: between algorithms and ethics.

HOFFMANN, J., ROEHRICH, J., GILLES, J. et MATHIEU, J. (2010). The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products.

VIAN, D. et HOFFMANN, J. (2010). Vers une stratégie « effectuale » décomposée de l'entrepreneur innovateur : la méthode ISMA 360.

MAILLE, V. et HOFFMANN, J. (2009). Observance thérapeutique : le rôle du risque perçu et de la confiance envers le médecin.

HOFFMANN, J., ROEHRICH, G. et MATHIEU, J. (2009). The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products.

HOFFMANN, J., MARSHALL, J., ROEHRICH, G. et MALLEIN, P. (2008). Evaluating design as a system of representations: the moderating role of representation towards the use of new technologies.

HOFFMANN, J., MATHIEU, J., ROEHRICH, G. et MALLEIN, P. (2008). Evaluating the moderating role of representation towards the use of new technologies in technological innovations design evaluation and acceptance.

HOFFMANN, J., ROEHRICH, G. et VALETTE-FLORENCE, P. (2008). Evaluating the role of emotions in technological innovation adoption intention: test of a model of emotions as antecedents of utilitarian and hedonic benefits.

NITISH, S., BARTIKOWSKI, B., FASSOT, G., CHAO, M. et HOFFMANN, J. (2006). A crossnational analysis of global and national identity as a basis for international web site usage.

HOFFMANN, J., ROEHRICH, G. et MATHIEU, J. (2006). Le rôle de l'anticipation d'usage et de l'intention d'usage dans l'évaluation d'un nouveau produit.

HOFFMANN, J., ROEHRICH, G. et MATHIEU, J. (2006). Le rôle médiateur de l'intention d'usage dans la relation entre l'anticipation des usages et l'intention d'achat d'un nouveau produit.

BENYOUSSEF, H., HOFFMANN, J., VALETTE-FLORENCE, P. et ROEHRICH, G. (2006). The relational antecedents of loyalty: the case of proprietary software users vs. libre software users.

BENYOUSSEF, H., HOFFMANN, J. et VALETTE-FLORENCE, P. (2005). Les antécédents relationnels de la fidélité: le cas des utilisateurs de logiciels propriétaires vs utilisateurs de logiciels libres.

HOFFMANN, J., ROEHRICH, G. et NIQUE, W. (2003). Le matérialisme du consommateur, l'estime de soi, le bien-être et le capital culturel: un étude dans le contexte brésilien.

HOFFMANN, J. et LARAN, J. (2003). On the use of desires congruency and expectations disconfirmation to predict loyalty.

LARAN, J., HOFFMANN, J. et ALMEIDA, S. (2003). Testing the role of desires and desires congruency in the satisfaction formation process.

Présentations dans des conférences

HOFFMANN, J. et LECAMP, L. (2015). Innovation Strategies of Independent Luxury Brands. Dans: Global Fashion Management Conference. Florence.

MOUSSAIEF, B.P., DRORI, G.S. et HOFFMANN, J. (2015). The branding of Jerusalem: The layered space of institutional logics at a heritage site. Dans: EGOS (European Group for Organization Studies). Athens.

HOFFMANN, J. et RAMIREZ, R. (2015). Using scenarios to explore temporalities in fashion. Dans: British Academy of Management Strategy SIG: Improving Scenario Methodology: Theory and Practice. Warwick.

HOFFMANN, J. (2014). Enabling cultural innovations at scenarios and design crossroads. Dans: Oxford Futures Forum. Oxford.

HOFFMANN, J. (2014). Made in Brasil Luxury: Opportunities and Challenges. Dans: Global Fashion Management Conference. London.

HOFFMANN, J. (2012). Business Model Innovation in the Luxury Industry - How China Brand Goes to the World. Dans: Inno-Luxury Summit. Shanghaï.

HOFFMANN, J. (2012). Défis face au monde qui bouge: innovation, évolution, réinvention. Dans: Conférence abc-luxe Luxe & Innovation. Paris.

HOFFMANN, J. (2012). Global luxury players from emerging markets? Dans: SKEMA Luxury Summit. Sophia Antipolis.

COSTE-MANIÈRE, I., HOFFMANN, J. et PRADÈRE, C. (2012). How can a luxury brand be positioned in emerging markets: China, India and Brazil? Dans: Luxe Pack Monaco. Monaco.

HOFFMANN, J. (2012). How to fulfill retailing expansion in the luxury industry - Driven by scientific innovation. Dans: Inno Retail Focus 2012 - China Premium Brand Ops Management Week. Beijing.

HOFFMANN, J. (2012). Service value co-creation, power and organizational field dynamics. Dans: AMA American Marketing Association SERVSIG Research Conference. Helsinki.

SEMPELS, C. et HOFFMANN, J. (2012). Shaping mobility: an institutional perspective on service innovation. Dans: AMA American Marketing Association SERVSIG Research Conference. Helsinki.

HOFFMANN, J. (2012). Tradition & Innovation - Brand Path of "China-Made" Luxury Products. Dans: Chinese Luxury Summit. Shanghaï.

HOFFMANN, J. (2012). What Can Be the Management Tactics for Domestic and Overseas Brands in China ---- Maintaining the Old Tactics Or Boldly Seeking New Ones? Analyzing and Exploring Ways to Boost Brand Growth. Dans: Chinese Luxury Summit. Shanghaï.

FELIX, M., HOFFMANN, J. et SEMPELS, C. (2011). Integrating tacit knowledge through value co-creation: the case of Pas-de-Calais Habitat. Dans: Naples Forum on Service: Service-domninant Logic, Service Science and Network theory. Capri.

SEMPELS, C. et HOFFMANN, J. (2011). The role of value constellation innovation to develop sustainable service systems. Dans: Naples Forum on Service: Service-domninant Logic, Service Science and Network theory. Capri.

HOFFMANN, J., ROEHRICH, J. et GILLES, J. (2010). The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products. Dans: KEER (International Conference on Kansei Engineering and Emotion Research). Paris.

HOFFMANN, J. et MAILLE, V. (2010). Therapeutic compliance on behalf of a dependent third party: the roles of perceived risk, trust towards the physician and client patient attachment. Dans: International Conference in Marketing Health. Lille.

VIAN, D. et HOFFMANN, J. (2010). Vers une stratégie " effectuale " décomposée de l'entrepreneur innovateur. Dans: Complexité 2010, 2ème Colloque International Francophone sur la Complexité. Lille.

VIAN, D. et HOFFMANN, J. (2010). Vers une stratégie " effectuale " décomposée de l'entrepreneur innovateur : la méthode ISMA 360. Dans: Colloque International Francophone " Complexité 2010 ". Lille.

MAILLE, V. et HOFFMANN, J. (2009). Observance thérapeutique : le rôle du risque perçu et de la confiance envers le médecin. Dans: AFM (Association Française du Marketing). Londres.

HOFFMANN, J., ROEHRICH, G. et MATHIEU, J. (2009). The role of emotions as antecedents of cognitive assessment in the evaluation of incremental versus really new products. Dans: IPDM Conference. Enschede.

HOFFMANN, J., MARSHALL, J. et ROEHRICH, G. (2008). Evaluating design as a system of representations: the moderating role of representation towards the use of new technologies. Dans: International Product Development Management Conference. Harbin.

HOFFMANN, J., MATHIEU, J. et ROEHRICH, G. (2008). Evaluating the moderating role of representation towards the use of new technologies in technological innovations design evaluation and acceptance. Dans: EUROMOT (Eureopean Conference on Management of Technology). Sophia Antipolis.

NITISH, S., BARTIKOWSKI, B., FASSOT, G. et HOFFMANN, J. (2006). A crossnational analysis of global and national identity as a basis for international web site usage. Dans: American Marketing Association Summer Educators Conference. Chicago.

HOFFMANN, J., ROEHRICH, G. et MATHIEU, J. (2006). Le rôle de l'anticipation d'usage et de l'intention d'usage dans l'évaluation d'un nouveau produit. Dans: AFM (Association Française du Marketing) Conference. Nantes.

HOFFMANN, J., ROEHRICH, G. et MATHIEU, J. (2006). Le rôle médiateur de l'intention d'usage dans la relation entre l'anticipation des usages et l'intention d'achat d'un nouveau produit. Dans: International Congress Marketing Trends. Venice.

BENYOUSSEF, H., HOFFMANN, J. et VALETTE-FLORENCE, P. (2006). The relational antecedents of loyalty: the case of proprietary software users vs. libre software users. Dans: EIASM (European Institute for Advanced Studies in Management) workshop. Athens.

BENYOUSSEF, H., HOFFMANN, J. et VALETTE-FLORENCE, P. (2005). Les antécédents relationnels de la fidélité: le cas des utilisateurs de logiciels propriétaires vs utilisateurs de logiciels libres. Dans: AFM (Association Française du Marketing) Conference. Nancy.

HOFFMANN, J., ROEHRICH, G. et NIQUE, W. (2003). Le matérialisme du consommateur, l'estime de soi, le bien-être et le capital culturel: un étude dans le contexte brésilien. Dans: AFM (Association Française du Marketing) Conference. Tunis.

HOFFMANN, J. et LARAN, J. (2003). On the use of desires congruency and expectations disconfirmation to predict loyalty. Dans: EIASM (European Institute for Advanced Studies in Management) workshop. Glasgow.

LARAN, J., HOFFMANN, J. et ALMEIDA, S. (2003). Testing the role of desires and desires congruency in the satisfaction formation process. Dans: American Marketing Association Winter Educators Conference. Orlando.

Études de cas publiées

THUN, E., LESTINA, Y. et HOFFMANN, J. (2017). Wensli: A Chinese Hermès? Oxford. Said Business School Case Study.

Formation

2007 Doctorat, Université Grenoble Alpes, France

2001 BSBA (Major in Marketing), Universidade Federal do Rio Grande do Sul (UFRGS), Brésil

Expérience professionnelle

Positions académiques principales

Depuis 2009 Associate Professor of Marketing, SKEMA Business School, France

2006 - 2009 Assistant Professor of Marketing, SKEMA Business School, France

Contrats de recherche, prix et distinctions

Prix et distinctions

2018 Achievement Certificate for High Scholarly Impact, Journal of Global Fashion Marketing

Autres activités de recherche

Relecteur pour :

Technovation

Affiliations

2012 American Marketing Association (AMA)

2012 Association Française du Marketing

2012 - 2016 Korean Society of Marketing Science (KSMS)

2010 - 2012 Product Development Management Association (PDMA)

Activités professionnelles

Autres activités professionnelles

2012 - 2014 China Luxury Industry Association

2012 - 2016 Luxury Society

FACULTÉ & RECHERCHE

Professeurs et chercheurs

SKEMA Business School

Global BBA, ESDHEM, Programme Grande Ecole, Mastère Spécialisé®, Masters of Science, Formation Continue, Executive MBA, Doctorat, PhD/DBA….