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Expertises

Consumer Culture Theory, Sociology, Antropology: Material Culture Studies

Liens personnels

ResearchGate / SSRN

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Guojun HE

Professeur assistant

Académie : Transformation

Centre de recherche : Marketing Interactions

Localisation : LILLE

email : guojun.he@skema.edu

Publications

Carrière

Chapitres d’ouvrage

HE, G., LI, E. et HUSAIN, M. (2022). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. Dans: Llamas, R. & Belk, R.W. eds. Routledge Handbook of Digital Consumption. 1st ed. Abingdon, Oxon ; New York, NY: Routledge, pp. 447 - 460.

HE, G., FANG, D. et DESCHENES, J. (2021). A Bite of the Gender Equality Discourse in China: Observations from Food. Dans: Rhee, J., Nagayama, C. & Li, E.P.H eds. Gender and Food in Contemporary Asia. 1st ed. Rowman & Littlefield, pp. 39-61.

LI, E., HE, G., LAM, M. et LIU, W.S. (2021). Utopia and Dystopia: Consumer Privacy and China's Social Credit System. Dans: Minowa, Y., & Belk, R.W. eds. Consumer Culture in Precarious Asia. 1st ed. New York: Routledge.

Actes d’une conférence

FANG, D., HE, G. et CHEN, Y. (2021). "It is Everyone's Responsibility to Sort Waste": Citizen Consumers Needed in the Post consumption Waste Sorting. Administrative Sciences Association of Canada, 42, pp. 6.

LI, E., HE, G., LAM, M. et LIU, W.S. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System.

HE, G., FANG, D. et LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality.

HE, G. et DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World., 40.41.

HE, G. et DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on the Chairman Mao Badges.

HE, G. et DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on Using Chairman Mao Badges to Create Hyperreal Myths.

HE, G., DESCHENES, J. et WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China., 99.

HE, G., DESCHENES, J. et WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. pp. 878-881.

DESCHENES, J., HE, G. et WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations.

DESCHENES, J., HE, G. et WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. pp. 432-433.

Présentations dans des conférences

BABBAR, M., HE, G. et HANLON, R. (2021). Governmentality Amid Public Health Crisis and Beyond--Cases and Examples From Asia. Dans: Western Conference of the Asscotiation of Asian Studies. Utah.

FANG, D., HE, G. et CHEN, Y. (2021). It is Everyone's Responsibility to Sort Waste. Dans: Administrative Sciences Association of Canada Conference. Montreal.

HE, G., LI, E. et HUSAIN, M. (2021). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. Dans: Western Conference of the Asscotiation of Asian Studies. Utah.

LI, E., HE, G. et LAM, M. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System. Dans: CCT (Consumer Culture Theory) Conference. Leister.

FANG, D., HE, G. et LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality. Dans: Administrative Sciences Association of Canada Conference. Halifax.

HE, G. et DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World. Dans: Administrative Sciences Association of Canada Conference. St-Catherine.

HE, G., DESCHENES, J. et WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China. Dans: Administrative Sciences Association of Canada Conference. Montreal.

HE, G., DESCHENES, J. et WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. Dans: China Marketing International Conference. Nanchang.

DESCHENES, J., HE, G. et WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations. Dans: China Marketing International Conference. Qingdao.

DESCHENES, J., HE, G. et WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. Dans: China Marketing International Conference. Xi'an.

Formation

2021 Ph.D. in Marketing, HEC Montréal, Canada

2013 MRes Management within Marketing, University of Bath School of Management, Royaume Uni

2012 MSc Management in Marketing, University of Bath School of Management, Royaume Uni

Expérience professionnelle

Positions académiques principales

Depuis 2020 Assistant Professor in Marketing, SKEMA Business School, France

Autres affiliations académiques

2019 - 2020 Adjunct Professor in Marketing, Bishop's University, Canada

2017 - 2020 Lecturer in Marketing, HEC Montréal, Canada

2015 - 2018 Research Associate, HEC Montréal, Canada

Contrats de recherche, prix et distinctions

Prix et distinctions

2019 Research Travel Grants, HEC Montréal

Autres activités de recherche

Relecteur pour :

Journal of Business Research, Journal of Macromarketing

Organisation d’une conférence ou d’un séminaire

2021 Co-Chair for Roundtable Session, The Association of Asian Studies, Etats-Unis d'Amérique

Autres activités académiques

Depuis 2020 Review Committee, The Association for Consumer Research, Etats-Unis d'Amérique

Depuis 2019 Review Committee, American Marketing Association, Etats-Unis d'Amérique

Depuis 2017 Review Committee, Administrative Sciences Association of Canada (ASAC), Canada

2020 - 2021 Reviewer for the book "Consumer Culture Theory in Asia: History and Contemporary Issues". (eds. Minowa, Y. & Belk, R.)

2020 - 2021 Reviewer for the book "The Routledge Handbook of Digital Consumption". (eds. Llamas, R. & Belk, R.)

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Professeurs et chercheurs

SKEMA Business School

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