Professeurs et chercheurs

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Expertises

marketing international, comportement interculturel du consommateur, (Brand) Authenticity, Country-of-origin effects, Global consumer segmentation variables , Sustainable business practices

Liens personnels

ResearchGate / SSRN Linkedin

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Katharina ZEUGNER-ROTH

Professeur

Académie : Globalisation

Centre de recherche : Marketing Interactions

Localisation : LILLE

email : katharina.zeugner@skema.edu

Publications

Carrière

Articles académiques revus

MANDLER, T., BARTSCH, F. et ZEUGNER-ROTH, K. (2023). Are Brands Re-Evaluated When Consumers Learn about Brand Origin Misperceptions? Outcomes, Processes, and Contingent Effects. Journal of Business Research, 164, pp. 113941.

BARTSCH, F., ZEUGNER-ROTH, K.P. et KATSIKEAS, C.S. (2022). Consumer authenticity seeking: conceptualization, measurement, and contingent effects. Journal of the Academy of Marketing Science, 50(2), pp. 296-323.

FISCHER, P.M., ZEUGNER-ROTH, K.P., KATSIKEAS, C.S. et PANDELAERE, M. (2022). Pride and prejudice: Unraveling and mitigating domestic country bias. Journal of International Business Studies, 53(3), pp. 405-433.

BARTSCH, F. et ZEUGNER-ROTH, K. (2020). COO in Print Advertising: Developed versus Developing Market Comparisons. Journal of Business Research, 120, pp. 364-378.

FISCHER, P.M. et ZEUGNER-ROTH, K. (2017). Disentangling Country-of-Origin Effects: The Interplay of Product Ethnicity, National Identity, and Consumer Ethnocentrism. Marketing Letters, 28(2), pp. 189-204.

ZEUGNER-ROTH, K. et ŽABKAR, V. (2015). Bridging the gap between country and destination image: Assessing common facets and their predictive validity. Journal of Business Research, 68(9), pp. 1844-1853.

ZEUGNER-ROTH, K., ŽABKAR, V. et DIAMANTOPOULOS, A. (2015). Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior: A Social Identity Theory Perspective. Journal of International Marketing, 23(2), pp. 25-54.

FISCHER, P.M. et ZEUGNER-ROTH, K. (2014). Pride and Prejudice - Promotion or Prevention? Investigating The Role of Domestic Country Biases in Consumers' Product Choices. Advances in Consumer Research, 42, pp. 476.

ZEUGNER-ROTH, K. et DIAMANTOPOULOS, A. (2010). Advancing the Country Image Construct: Reply to Samiee’s (2009) Commentary. Journal of Business Research, 63(4), pp. 446-449.

ZEUGNER-ROTH, K. et DIAMANTOPOLOUS, A. (2009). Advancing the Country Image Construct. Journal of Business Research, 62(7), pp. 726-740.

BALDAUF, A., CRAVENS, K.S., DIAMANTOPOULOS, A. et ZEUGNER-ROTH, K. (2009). The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis. Journal of Retailing, 85(4), pp. 437-452.

DIAMANTOPOULOS, A., RIEFLER, P. et ZEUGNER-ROTH, K. (2008). Advancing Formative Measurement Models, Journal of Business Research, 61(12), pp. 1203-18.

ZEUGNER-ROTH, K., DIAMANTOPOULOS , A. et MONTESINOS, M. (2008). Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study. Management International Review, 48(5), pp. 577-602.

Chapitres d’ouvrage

ZEUGNER-ROTH, K. et BARTSCH, F. (2021). Country of Origin Cues in Advertising: Theoretical Insights and Practical Implications. Dans: Papadopoulos, Nicolas and Cleveland, Mark (Eds.) eds. Marketing Countries, Places, and Place-Associated Brands. 1st ed. Edward Elgar Publishing, pp. 212-227.

ZEUGNER-ROTH, K. (2017). Country-of-Origin Effects. Dans: van Herk, Hester and Torelli, Carlos J.(Eds.) eds. Cross-Cultural Issues in Consumer Science and Consumer Psychology: Current Directions and Future Perspectives. 1st ed. Springer, pp. 111-128.

DIAMANTOPOULOS, A. et ZEUGNER-ROTH, K. (2010). Country of Origin as Brand Element. Dans: Sheth, J.N., Malhotra, N.K. eds. Wiley International Encyclopedia of Marketing. 1st ed. Hoboken, NJ: Wiley-Blackwell.

WIRTZ, B., BECKMANN, R. et ZEUGNER-ROTH, K. (2004). Das Internet als Kommunikations- und Distributionskanal im Export: Perspektiven für den B2B- und B2C-Bereich. Dans: Zentes, J., Morschett, D., Schramm-Klein, H. eds. Außenhandel: Marketingstrategien und Managementkonzepte. 1st ed. Wiesbaden: Springer, pp. 575-96.

WIRTZ, B. et ZEUGNER-ROTH, K. (2004). Grundlagen der Markenbewertung. Dans: Wirtz, B.W., Göttgens, O. eds. Integriertes Marken- und Kundenwertmanagement. 1st ed. Wiesbaden: Springer, pp. 267-296.

Présentations dans des conférences

ZEUGNER-ROTH, K., FISCHER, P. et HESSEL, I. (2023). Do Customers Perceive Your Ethical Measures as Authentic? A Global Brand Assessment. Dans: AMA Global Marketing SIG Conference. Santiago, Chile (May 30-June 2).

TRAN, J., ZEUGNER-ROTH, K. et KATSIKEAS, C.S. (2023). Responsible Innovation for a Better World: Conceptualization, Measurement, and its Underlying Mechanism. Dans: 30th Innovation and Product Development Management Conference. Lecco, Italy (June 7-9).

Formation

2008 PhD in Management, Vienna University of Economics and Business, Autriche

Expérience professionnelle

Autres affiliations académiques

Depuis 2022 Professeur, SKEMA Business School, France

2015 - 2022 Professeur Associé, IÉSEG School of Management, France

2011 - 2015 Professeur Assistant, IÉSEG School of Management, France

2009 - 2011 Professeur Assistant, Vlerick Business School, Belgique

2008 - 2009 Post-doctoral Researcher, University of Bern, Suisse

Contrats de recherche, prix et distinctions

Prix et distinctions

2023 Hans B. Thorelli Award – Journal of International Marketing, American Marketing Association, Etats-Unis d'Amérique

2018 Meilleur article de conférence global, American Marketing Association, Etats-Unis d'Amérique

2018 Outstanding Reviewer Award, Journal of International Marketing

2015 Emerald Literati Network Awards for Excellence, International Marketing Review

2006 Best Overall Conference Paper, Consortium for International Marketing Research

Autres activités de recherche

Supervision de thèses

2023 L. GOMEZ DIAZ, University of Vienna, Doctorat, Membre de jury

Autres activités académiques

Depuis 2023 Membre du comité de révision éditoriale, Journal of International Business Studies

Depuis 2019 Track chair, AMA Global Marketing SIG, Etats-Unis d'Amérique

Depuis 2016 Membre du comité de révision éditoriale, Journal of International Marketing

Depuis 2010 Membre du comité de révision éditoriale, International Marketing Review

FACULTÉ & RECHERCHE

Professeurs et chercheurs

SKEMA Business School

Global BBA, ESDHEM, Programme Grande Ecole, Mastère Spécialisé®, Masters of Science, Formation Continue, Executive MBA, Doctorat, PhD/DBA….